October 2, 2009

Leads

Does your business require you to generate your own leads? A Lead Generation Company has taken a lot of the stress off of people who work in marketing. Instead of having to find your own leads, you can now communicate with a company that specializes in finding people who are searching for certain services. This enables you to contact people who are actually interested in what you have to say. I've done my share of cold calling before and it's a nightmare. I used to spend so much time on the phone, without success, that it actually didn't make sense to even bother using the phone. With the help of technology, marketing has become an unstoppable phenomenon. When you are in the market for a car, all you have to do is pull up your favorite search engine, type car into the search portion and hit enter. A lot of different sites will come up and you can find exactly what you are looking for. Now, lead companies have come up their own searching sites that deal directly with business people and people who are searching for a house loan, car loan, etc. It's a lot easier to sell someone your services if they are actually interested in what it is you offer.

1 comment:

Shooting Stars Mag said...

oh this is cool to hear. I do agree that it must be awful to just call people randomly. nice idea they have here.

-lauren