The other day my friend Krista and I were talking about cell phones and how important it is to have one. She said "I know that people used to drive around without them all the time, but if something happens, it's best to be able to call someone." Nowadays people rely on their cell phones for all kinds of information. You can get weather updates, play games, mark your calendar, and even keep up with advertising. Smaato is a company that specializes in mobile marketing. They have won several awards and are based in the US and Germany.