October 1, 2010

Warner Bros. and the Pink Ribbon Campaign

Warner Bros. Digital Distribution is joining the fight against breast cancer with the launch of a “Pink Ribbon” Video-On-Demand charity campaign with major cable and satellite operators that include Comcast, Time Warner Cable, Cox, Cablevision, Charter, AT&T, Verizon FiOS , DIRECTV and DISH. 

Starting October 1, a selection of 16 films will be available for rent through a special “Pink Ribbon” channel via Video-On-Demand. 

The films include the romantic drama The Notebook starring Rachel McAdams and Ryan Gosling, and the adorable date film Must Love Dogs starring John Cusack and Diane Lane.  Each time a film in the “Pink Ribbon” channel is rented during the month of October, a donation will be made to Susan G. Komen for the Cure. 

Ali Fedotowsky, best known for her appearance on The Bachelorette will serve as an ambassador to promote prevention and awareness of this devastating disease which continues to affect one in eight women.   

“On the 25th anniversary of National Breast Cancer Awareness Month, Warner Bros. is proud to partner with Susan G. Komen for the Cure,” said Thomas Gewecke, President of Warner Bros. Digital Distribution.   “We applaud the tremendous impact of this global grassroots network over the past 28 years, as well as their tireless efforts to save lives, empower people, ensure quality care for all and energize science to find the cures.”

There are 16 timeless films included in the special “Pink Ribbon” Video-On-Demand program ranging from comedies to romantic dramas. They include:
City of Angels
Divine Secrets of the Ya-Ya Sisterhood
Fool's Gold
In Love and War
In the Land of Women
Miss Congeniality 2: Armed and Dangerous
Music and Lyrics
Must Love Dogs
No Reservations
P.S. I Love You
Rumor Has It
Side Effects
The Bodyguard 
The Notebook
Why Do Fools Fall in Love?
You've Got Mail

“I’m honored to be working with Warner Bros. to promote such a wonderful charity effort,” said Ali Fedotowsky.  “Sadly, there is a very good chance that in my lifetime I will know someone who will suffer this disease.  I hope through my efforts to promote early detection and routine screenings, women will hear this message and someone’s life will be saved.”

For more information visit:  www.warnerbros.com/pinkribbon

About Warner Bros. Digital Distribution

Warner Bros. Digital Distribution (WBDD) oversees the electronic distribution of Warner Bros. Home Entertainment Group’s content through Video-On-Demand, Pay-Per-View, Electronic Sell-Through and Subscription Video-On-Demand via cable, satellite, online and mobile channels.   WBDD also distributes content through third party digital retailers and licensees.  A world-wide industry leader since its inception, WBDD also manages the Studio’s E-commerce sites that include WBShop.com and WarnerArchive.com.  Twitter: @WBDigitalDist

Komen for the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with nearly $1.5 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN.

Disclosure: I did not receive any form of compensation for this post.

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