November 1, 2010

HOLIDAY GIFT GUIDE Review: Rise Above: How One Man's Search for Mobility Helped the World Get Moving

On a hot summer day in 1947, I was told I would not live to see my 13th birthday ...

Ralph Braun had two options: sit and wait for that prediction to come true or use those words as fuel to prove it wrong. He never gave a second thought to which path he would choose. 

The doctors who diagnosed Ralph with muscular dystrophy at the age of six and handed him his death sentence were wrong. Not only did he live to see his 13th birthday, but he founded BraunAbility, the world s leading manufacturer of mobility vehicles. 

It wasn t an easy road. When Ralph couldn t rely on his own two legs anymore and he d outgrown piggyback rides on his father s back, he began using a wheelchair. Life went on, and Ralph was determined to find a way to keep up with it. He wanted an education, a career, and a family, just like anyone else; he just had to work a little harder at it. 

First he invented a motorized scooter, the Tri-Wheeler, so he could conserve energy and keep his job as a quality control inspector at a nearby factory. When the factory moved a few miles from his home, he outfitted an old postal Jeep with hand controls and a hydraulic lift so he could have reliable transportation to and from work, no matter the weather. As his mobility increased, so did attention from the disabled community. Fifty years ago he was a young man in a wheelchair who needed to get to work. Today Ralph Braun is CEO of BraunAbility, the largest manufacturer of wheelchair accessible vehicles in the world. Capitalizing on the age-old saying Necessity is the mother of invention,Braun refused to let his disability hold him back and, in the process, brought independence and mobility to thousands. Rise Above tells the story of how self-reliance, common sense, and a refusal to accept the status quo led to one man s triumph in business and in life. 

Ralph quickly realized an underserved and underappreciated market existed, and he developed a wide range of mobility products to meet its needs. 

While Ralph Braun s story is a powerful example of true entrepreneurial spirit, this book is more than a successful business model. It is the story of America s evolving attitude toward the disabled community. It is the story of the powerful love of parents determined to give their son every opportunity and chance to succeed in life. It is the story of discovering the unlimited potential within each of us, regardless of what obstacles we may face. 

No matter who the reader, this book offers something for everyone. Ralph Braun s story is an inspiration to rise above any challenge.

Rise Above is a truly inspiring piece of work.  I love Ralph's outlook on life and his inability to throw in the towel.  It's refreshing books like this that remind me why I love reading so much.  I recommend that everyone reads this book, because we all have something in our life that could hold us back, the question is, will you let it?

The Braun Corporation
February 15, 2010
$24.95 US

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Disclosure:  I received a copy of this book for free.  All opinions expressed are 100% mine.  If you make a purchase using my Amazon or Barnes and Noble link, I will receive a small portion of the purchase price.

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